Macy’s, the U.S. department store, recently showcased a fitting room with a mirror that digitally captures the reflection of a shopper trying on a new dress or other clothing.
Then, with a push of a button, the customer can add a pair of shoes or a scarf to the image, “see” an accessorized version of her outfit and send the digital image to her friends for real-time opinions.
Macy’s Magic Fitting Room features a large-scale mirror with multi-touch technology that interacts with a multi-touch tablet and lets customers browse, shop and “try-on” the latest must-have items virtually, with the magic of style at the user’s fingertips.
Flip through the hottest tops, dresses, bottoms and coats from some of Macy’s top designers and once complete you can send the whole experience to your Facebook page, SMS, or email, and shop all the looks in the store itself.
The Macy’s Magic Fitting Room is powered by LBi’s Social Retailing Platform (SM).
To learn more about LBi US, go to: http://www.lbi.com/us
